Great content is even more important in the AI era.
To cut through the AI-generated noise, your content needs unique perspectives and fresh insights.
To boost engagement with your target audience, your content needs LinkedIn traction and LLM citations.
To build trust with your target personas, your content needs empathy and contextual nuance.
While AI is incredibly useful for transcribing customer interviews or simplifying market research, it cannot create authentic, authoritative and valuable content that gets noticed by your ideal customers and picked up by AI search engines.
That’s what I do.
Services
Short-form blogs & articles
Secude: Is your IP safe from China? The US Government doesn't think so.
Claimit: CEO interview: the rise of courier claims
Kriya: Digital B2B payments: early adopters will dominate their market
Long-form blogs & guides
Paddle: Product-led growth: why is it a winning strategy for SaaS?
SBI Growth: A Poor Pricing Strategy is Driving Your Customers Away
ScaleWise: The definitive guide to interim and fractional leadership.
Website copy & site pages
Webexpenses and TIS
Product pages & use cases: Zero Trust and CMMC for Secude
Comms & outreach
Newsletters: SaaStock Blueprint
LinkedIn posts: Drafting for company/CEO accounts
Portfolio playbooks: Guides on GTM/scaling for AlbionVC's portfolio
Press releases: New product or report launches
Sales enablement
Case studies: Airbox for Scalewise
Solution briefs: HaloShare for Secude
Sales scripts: One-page 'cheat sheets' for sales calls
Strategy & Positioning
Short-term campaigns: Targeting specific audiences and verticals in a quarter
Long-term plans: Building awareness and engagement over a year
Positioning: Leading the content and messaging for Positioning for Growth (PFG)
Chloe Dormand, Head of Content Marketing, SaaStock
"I’ve worked with Beetle across multiple companies for almost five years and his work always delivers. He hits the brief, replicates both our founder and company tone of voice, and adds weight to our content with thoughtful research.
For SaaStock, Beetle has consistently produced some of our best-performing content pieces and has played a key role in boosting engagement of our newsletter. I can't recommend him enough."
Simon Peel, Managing Partner, Growth Strategy Ventures
“When working with Beetle, I often find myself thinking: there's no way I could have completed this without you.
He's consistently on time, remarkably easy to work with, and has a command of language that is second to none. As a fast, reliable professional, he has been instrumental across many projects over the years. Bottom line: I love working with him."
Tom Glason, CEO, Scalewise
"We've been working with Beetle for nearly 2 years and he's been absolutely brilliant for Scalewise. I see him as a critical member of our marketing team. His content is consistently on point, concise and insightful. It always reflects our brand and tone of voice too. If you're looking for content support, you need Beetle in your life!"
Archie Hollingsworth, Co-Founder & CRO, Fyxer AI
"We’ve been working with Beetle for a couple of years and I cannot overstate his value. Having initially asked him to write weekly blogs to explain what we did, we quickly started using him for all parts of our business. Whether marketing or lead generation, HR or recruitment, every task we give him is done quickly, professionally and to a very high standard. You can find a lot of people who "write", but people who own the project end-to-end are rare. I couldn’t recommend him more highly”.
Jane Reddin, Partner, Platform and Talent, AlbionVC
"Beetle is a copy magician. In a long-distance, ‘on-screen’ partnership, Beetle has got underneath the skin of a domain I have been immersed in for 22 years and repeatedly turns my jargon-based, over-engineered language into brilliant 500-word blogs, which are on point for my target audience. I trust him absolutely and value his amazing work; his easy style and can-do attitude is a joy to work with."
Andy Watson, Co-Founder and CEO, Claimit
“As CEO of an AI-powered platform, I know how useful it can be. But when it comes to content, I’d choose Beetle every day. He simply does it all. He comes up with original ideas and new angles, he knows what to research and what questions to ask, he writes excellent blogs and attention-grabbing LinkedIn posts. All of them are spot on for our audience and involve minimal effort from my side. He’s been invaluable in growing awareness of Claimit.”